Why pleasure is critical to growing your business!

Written by Briana Cavanaugh

November 10, 2016

I suspect that I haven’t been talking to you much about pleasure here. I talk about it a lot on my personal FB page and in our FaceBook group. Folks who join our community (through the email list) get an invite. Go ahead and sign up!

I see pleasure as incredibly critical to our well-being and to our advancement in our businesses. So much so that I’ve dedicated my whole year to it. And now about 10 months in I realized that I need to dedicate many more years to this.

I recently had a friend ask me if she could bring her mom to my upcoming talk and if I was going to talk about sex. “You’re not going to use the word pussy, are you?” And at first I said, no.

But what I realized is that that’s a cop-out.

I don’t want to not use specific words because they make people uncomfortable. I want you and I together to stretch into the edge of un-comfortability and hold each other while we cross out of our comfort zones and into something amazing.

Come with me!

Pleasure is about sex, but not just about sex. It’s also about being in the moment and experiencing all the joy and all the sensations available.

It’s also about connecting to the seat of our pleasure and that does mean our genitals, our pussies, or whatever parts we have. That place where 8000 nerve endings converge for pleasure.

So why pleasure?

Pleasure makes us better humans. When you’re in a good place you’re more likely to be kind to other people, be open to new ideas and to connect deeply with the world around you.

You’re open to the new great things that come to you. The harder things that come to you roll off your back.

When you’re in a good place you also get more clients. People are drawn to you. It is the number one client attractive tool that I have ever found. It’s the number one income increasing strategy: have more pleasure.

Regardless of how much money you make or where you are in your business, this is something that you can have.  You can have it through touch, food, looking at beautiful things, slowing down and enjoying a moment, time with friends, a walk on the beach in the sunlight.

So, what’s the catch?

You have to allow yourself to have it.

This is a thing that no one can do for you. No one can make you feel. No one else can let it in for you.

There are a lot of things that other people can do for you from email to grocery shopping. But this is yours alone.  That feeling against your skin you could easily ignore; you’ve been trained to ignore pleasure and work instead.

Just slow down long enough to have it. To really, really, really have it. And have it again.

I promise if you make this a regular practice it will absolutely change your life.


  1. What brings you pleasure? Make a list of at least 10 things that bring you pleasure.
  2. Schedule at least one of them this week. And two of them next week.
  3. Add scheduling pleasure as a priority to your weekly/monthly/quarterly scheduling routine. You need it and you deserve it.

Reply and let me know how it goes or ask me any questions you have! I’d love to hear about it!

Financial Bliss Blessings,


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